Drawing from cases across several emerging economies, including South Africa, Ghana, Nigeria, and Turkey, it examines how organisations can create long-term societal value through.

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach..

Drawing from cases across several emerging economies, including South Africa, Ghana, Nigeria, and Turkey, it examines how organisations can create long-term societal value through sustainable practices.

Understanding the Context

Book information ISBN: 9783031834639 Publisher: Springer Nature Switzerland Imprint: Palgrave Macmillan Pub date: 01 Apr 2025 DEWEY: 658.802 DEWEY edition: 23 Language: English.

Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives: Anani-Bossman, Albert, Mudzanani, Takalani E., Pillay, Devika: 9783031834639: Books - Amazon.ca.

Drawing from cases across several emerging economies, including South Africa, Ghana, Nigeria, and Turkey, it examines how organisations can create long-term societal value through.

Product Details Product Details Publisher/Imprint Palgrave Macmillan ISBN/Ean3031834631 / 9783031834639 FormatHardback Published07/06/2025 Country of PubSwitzerland Pages342 pages,.

Key Insights

Buy Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives (Palgrave Studies of Marketing in Emerging Economies) by Anani-Bossman, Albert, Mudzanani, Takalani E., Pillay,.

Amazon.com: Sustainability Marketing in Emerging Economies: Conceptual and Empirical Perspectives (Palgrave Studies of Marketing in Emerging Economies): 9783031834639: Anani-Bossman, Albert,.

Drawing from cases across several emerging economies, including South Africa, Ghana, Nigeria, and Turkey, it examines how organisations can create long-term societal value through sustainable.

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